In 1936, the Olympic flag became the star of one of the first color postcards of the Olympic Games.
A shot by German photographer Hans Huber transformed a universal symbol into an image destined to make history: not just sporting memory, but a visual narrative capable of traveling the world, printed on paper.
The postcard is no longer just a postal medium, but becomes a vehicle of emotions, style, and identity. Graphics, layout, and photography contribute to building a new imaginary, where the Olympic spirit spreads far from the stadiums, crossing borders and generations.
Almost 90 years later, we too celebrate that same spirit with our collection of postcards dedicated to the venues of the Winter Olympic Games.
A detail that deeply inspired us is precisely the postal detail of Hans Huber's postcard: a small fragment capable of taking us back to that historical moment, when the Olympic spirit also traveled on paper, stamped, sent, shared.
Today we continue that story with a collection designed to enhance the places and memory of the Winter Olympic Games, uniting past and present, tradition and design.